Introduction to International Business
Hogeschool Rotterdam (HR)
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Samenvatting - Introduction to international business
- Samenvatting • 37 pagina's • 2024
- €11,46
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TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers
1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses.
2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers.
3. Value Proposition: Create a val...
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Samenvatting - Introduction to international business
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TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...
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