Consumer Psychology

Maastricht University (UM)

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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes

Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
Samenvatting • 103 pagina's • 2020

For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...