Consumer Psychology
Maastricht University (UM)
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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
- Samenvatting • 103 pagina's • 2020
- €4,99
- 4x verkocht
- + meer info
For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam.
Article List:
A perspective on judgment and choice – Kahneman 2003;
Heart and mind in conflict: The interplay of affect and cognition in con...
Samenvatting
Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
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For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...
€4,99
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