Market Models (EBM077A05)

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Summary with the most important things of the course Market Models. Both lessons and compulsory literature have been covered, as is the book “Modeling Markets”. I used this summary for the exam 2022.

Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

Gedetailleerde samenvatting voor het vak Market Models. Zowel de lectures zijn uitgebreid behandeld en ook verplichte literatuur. Samenvatting is vooral ook handig voor de groepsopdrachten.

Kleine samenvatting met de meest belangrijke dingen van de course Market Models. Zowel lessen als verplichte literatuur is behandeld, zo ook het boek "Modeling Markets". Deze samenvatting heb ik gebruikt voor het tentamen.

Summary of the book Modeling Markets by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles