Strategic International Management

Saxion Hogeschool (Saxion)

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Summary Strategic International Marketing - Q3 2019 Summary Strategic International Marketing - Q3 2019
  • Summary Strategic International Marketing - Q3 2019

  • Samenvatting • 117 pagina's • 2019
  • Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.
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