New Product Marketing (1ZEUA0)

A summary of the important points from the lecture slides of 1ZEUA0 - New Product Marketing. It includes Session 1 till Session 10. The key points of the mandatory articles are also included. There are tables, diagrams and bullet points of the crucial information from the lecture notes.

Summary of Foundations of Marketing 7th edition, John Fahy & David Jobber for the course 1ZEUA0 - New Product Marketing for the Pre-Master Innovation Management of Industrial Engineering at the Eindhoven University of Technology.

1ZEUA0 New product marketing This summary is from the year 2022-2023 It is a total summary (chapters 1 - 12)

Voor het vak 1ZAEUA0, een uitgebreide samenvatting die eenvoudig te lezen is. Met kleuren zijn de hoofdstukken aangegeven en belangrijke begrippen. Samenvatting gaat in op hoofdstuk 1 t/m 12 van het boek Foundations of Marketing door John Fahy. For the course 1ZAEUA0, a comprehensive and easily readable summary of the 300-page book Foundations of Marketing, including all most important models, theories, and figures. Summary of chapter 1 to 12.