Summary of Module 1 - Module 5 of Customer Analytics 2023/2024 of the lecture slides, theory in the labs and some additional explanations.

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

In this document, you find the notes from all (online) lectures and literature. Every lecture is well structured and all information is to the point. For some complex concepts I added an example.

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

Aantekeningen van de lessen van het vak Webcare in de opleiding Communicatie- en Informatiewetenschappen aan Tilburg University. Aangevuld met aantekeningen uit de verplichte wetenschappelijke artikels. Het document is in het Engels geschreven.

Dit is een samenvatting van alle benodigde leerstof voor het tentamen van Management en Informatiesystemen. Dit bevat: - H1-10 + Technology briefing van : Information Systems Today - Managing in the digital world, 9th edition - H2 van: Workflow Management - Benodigde informatie van hoorcolleges + labsessies

Dit is een samenvatting voor het eindtentamen van het vak Management Accounting. Het bevat: - De hoofdstukken 1 t/m 21 van het boek: Management and cost accounting, 8th edition - Extra theorie uit hoorcolleges - Gastcollege Deloitte 2024 Geschreven in het engels

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

This summary covers everything for the Pricing and Monetization Strategies (350933-M-6) course and exam, taught by Bart Bronnenberg. Including detailed notes + practice exam!