Digital Media

This summary only covers the sections of the Harvard Business School reading which are part of the course material. This summary is written for the course “Digital Media” during the semester Fall-2022 and is an elective part of the master Marketing Management.

This summary is written for the course “Digital Media” during the semester Fall-2022 and is an elective part of the master Marketing Management. The input for this summary consists of the course material including the Harvard Business School reading, lectures, videos and articles.

This is an in-depth summary of the readings you had to do for the course Digital Media tought by Shrabastee Banerjee at Tilburg University. This contains the HBS readings and other obligated articles and documents (Lee Hower case, for example). Good luck studying!

Aantekeningen van alle lessen van het vak Digital Media gegeven in 2022 door Shrabastee Banerjee. Uitgebreid met extra aantekeningen.

Summary of the Harvard reading for digital media exam, did my best to cover all the important things and included a list of key terms at the end. also includes the important exhibits.

All possible questions + answers of the google analytics exam of 2022