Social influence, public communication and advertising (SIPA)

Fully typed out document of lectures 1, 2, 3 and 5 (exam material) for Social Influence, Public Communication And Advertising (SIPA). Lecture 1: (Dis)trust and resistance; The human parking brake. Lecture 2: Social heuristics; mechanics of human decision-making (Cialdini). Lecture 3: Motivation and well-being; Understanding human values. Lecture 5: Groups and identities; customizing the message.

Extensive summary of all the articles required for the course Social Influence, Public Communication and Advertising (SIPA). The articles included in this summary are: - Scholer et al. (2020) - Berger (2020) - Cialdini (2001) - Huta (2016) - Schwartz (2012) - Matz et al (2017) - Berger (2014)

This summary includes the lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This summary provides an overview of the lectures given by M.A. Strick.

This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...