Marketing and strategy - Samenvattingen en Aantekeningen

This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5

PM for DISCOUNT :) This summary contains all the materials from lectures that are needed for your exams. It also consists of guest lectures, which might differ from year to year. Following this summary helped me achieve an 8/10 grade in my final examination. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. Please leave a positive rating if satisfied ! :)

This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.

This is a summary of all lectures, book readings, and additional readings (papers) for the course Strategic Management as part of the Minor Business Administration: Managing Strategy and Marketing at the Universiteit van Amsterdam (as well as the minors: Business Administration: Designing Effective Organisations; Business Administration: Human Resource Management and the Exchange programme: UvA Economics and Business) The notes are based on 2022/2023.

All knowledge clips and book covered.

Complete summary of the Retail Strategy and Marketing course

This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: Contents Week 1: introduction Constructing clarity in theories of management and organization, Suddaby (2010) Getting counted: markets, media, and reality, Kennedy (2008) Ecological approaches to organizations, ...

This is an extensive summary of the book that is used during the course Retail Strategy & Marketing at the University of Amsterdam in course year 2020/2021. The summary is based on the English version (reader) of the book that is written by the teacher Frank Quix. The summary contains all the required chapters (sorted by the week in which it is discussed). A summary of the three mandatory articles from week 4 is also included. This course is one of the business lab electives and is given b...

Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

This document contains extensive summaries of ALL ARTICLES for the 2020/2021 edition of the Strategic Management course offered at Universiteit van Amsterdam (course code: 6012B0430Y), which is part of the minors “Business Administration: Managing Strategy and Marketing”, “Business Administration: Designing Effective Organizations”, and the exchange programme of the Faculty of Economics and Business. Each article has been summarized in depth and provides a solid overview of the content d...