Marketing in Emerging Economies (E_IBA2_MEE)

This document contains detailed notes of the lecture slides, and a summary of the articles. Furthermore, it contains some book notes to better explain certain concepts. It also contains the guest lecture and all knowledge clips. My exam grade with this summary was an 8.2.

This document contains everything you need to know for the exam: the (guest) lectures, the videos on Canvas, the articles, the required chapters from the book.

Deze samenvatting bevat alle aantekeningen van de lecture clips, de live lectures en de nuttige artikelen. Handig voor bij het open boek tentamen! Artikelen in samenvatting: - Westjohn and Magnusson (2017) - Zhou (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Pallini and de Wulf - Trompenaars (1996) -> verwerkt in guest lecture Peverelli

Lecture summary for marketing in emerging economies!

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

Literature and Book Summary - Marketing in MEE