Sensory Perception And Consumer Preference (MCB30806)

A summary of all lectures including the lecture slides and lecturers' additions of the course Sensory Perception and Consumer Preference

Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference

Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...

A summary of the course MCB-30806 including all the lectures and the practice exam, with answers.

Lecture summary of the course Sensory Perception and Consumer Preference (MCB30806- 2020) at Wageningen University (WUR). Slides included as examples to give an extensive overview.

This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: - Introduction - Sensory information processing - Food marketing to children - Categorization and expectation management - Emotions in consumer experience - Type 1&2 information processing - Construal level theory and nudging - Sensor...

Very detailed summary of lectures. Includes all powerpoint slides, and extensive additional notes made by the lecturers. The summary is fully written in English.