Brand Samenvattingen, Aantekeningen en Examens

A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! Please, also have a look at my other summaries. I also have a summary for the papers!

Complete summary of all lectures of Brand Management 2022 - Msc Marketing Magement

Dit is een samenvatting (2022) van alle relevante hoorcolleges/weken voor het tentamen van Branding, Image & Identity (-B-6) van de studie Communicatie- en Informatiewetenschappen van Tilburg University.

This document is a summary of the lectures of brand management. Next to the slides, the explanations and examples given in the lectures are also featured in this document. This makes it a good preparation for the exam.

A clear summary of all 12 papers for the course Brand Management for the MScs Marketing Management/Analytics at Tilburg University. If you have questions, don't hesitate to ask me!

A summary of the course slides of brand management

This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.

Dit is een samenvatting van alles wat tijdens de colleges is besproken, de slides en de kennisclips van alle benaderingen.

In this document you will find a full overview of everything that is mentioned in the lectures and lecture slides (plus examples in italics) and other relevant materials mentioned on Canvas!