Consumer Behaviour (6314M0159Y)

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

All the terms and articles that are mandatory for the Exam of Consumer Behaviour

summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.

In this summary of the course Consumer Behaviour (Master Business Administration 2023/2024) you will find the lecture notes and knowledge clips summarised. During the knowledge clips, the main points of the compulsory articles are discussed, which can be found in this summary. The grade I got for the exam 8,1/10.

In this summary of the course Consumer Behaviour (Master Business Administration - UvA 2023/2024) you will find the articles summarised based on what the lecturer indicated was important during the lectures and in the knowledge clips. The grade I got for the exam 8,1/10.

Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

This summary includes all contents of the Knowledge Clips, Seminar (Q&A) Sessions, and Articles for 2022/2023 with lots of explanations as well as example pictures, tables, and diagrams. These 50 pages include all required information and are focused on making the materials easy to understand and memorize. This document is very structured and attention has been paid to layout and formatting to make important information stand out. Since many other summaries on Stuvia are outdated, this summary ...

This is a course of the master Business Administration: Digital Marketing track at the UvA. This summary contains all the information to get a good grade for the exam. It covers all important sections, lectures and articles. Good luck!