Marketing and Persuasive Communication (S_MPC)

Marketing and Persuasive communication; including lecture notes, chapter notes, lecture coments, practice questions and more

This is a complete summary of the course material for Marketing and Persuasive Communication (MPC). It includes summaries of the articles and book + lecture notes. Moreover, the models are all illustrated with pictures, as well as other figures that might be of interest.

This is a summary of the course in the 2nd year of the bachelor. It contains all the slides, pictures, graphs, examples and all my notes from the courses. I had 36 out of 40 questions correct on the exam.

Including summaries and notes for all course materials. Supporting visuals are included.

Opdracht 2 van mpc over operationarisatie van de variabele 'charisma'

Mijn uitwerking van de eerst opdracht van marketing en persuasieve communicatie. Ik had een 8.8.

Opdracht 3 van MPC, met als afhankelijke variabele: geloofwaardigheid van de advertentie. Cijfer heb ik nog niet ontvangen.