Consumer research - Samenvattingen en Aantekeningen

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

Uitgebreidde samenvatting lectures 2-8 waarin uitgebreid de behandelde stof wordt besproken + verdere verdieping in bepaalde onderwerpen wordt uigelegd.

Een samenvatting van alle literatuur en college slides voor het vak Narratieve communicatie (master communicatie en beïnvloeding of als keuze vak) aan de Radboud Universiteit. De samenvatting bevat de volgende artikelen: Bruner, J. (1991). The narrative construction of reality. Critical inquiry, 18(1), 1-21. Sanders, J., & Van Krieken, K. (2023) Narratieve analyse. In J. Karreman & R. van Enschot (eds.) Tekstanalyse (vijfde, herziene druk). Van Gorcum. Sanders, J., & Van Krieken, K. (201...

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!

Summary of all the necessary information of the course, from the lectures of the course. Received a 9.5 for the exam after memorizing this summary!

Samenvatting Consumer Research in Marketing, onderdeel van MSc in Business Administration aan Universiteit van Amsterdam. Bevat zowel college aantekeningen als voorgeschreven materiaal. Behaald cijfer: 8.0.

In deze samenvatting vind je een makkelijk te begrijpen samenvatting van de volgende acht wetenschappelijke artikelen: 1) Wertenbroch et al. (2020). Autonomy in consumer choice. Marketing Letters, 31(1-2). 2) Genschow, O., Rigoni, D., & Brass, M. (2019). The hand of God or the hand of Maradona? Believing in free will increases perceived intentionality of others’ behavior. Consciousness and Cognition, 70, 80-87. 3) Kins, E., Beyers, W., Soenens, B., & Vansteenkiste, M. (2009). Patterns of ...

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.