Ebm880b05 - Samenvattingen, Aantekeningen en Examens

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

This document consists out of a summary of all the related articles for the course Retail & Omnichannel Marketing 2021/2022.

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. P.S. To avoid confusion, I want to clarify that this is the same summary as the one listed under the MADS program, this one is listed for MM.

All lecture notes from ROM

Complete summary of all the articles, lectures, guest lectures and notes from during the lecture for Retail and Omnichannel Marketing. For the courses Marketing Management and Marketing Analytics and Data Science for the MSc Marketing.

All lecture notes from lecture 1-9 for ROM

Hele uitgebreide samenvatting van het vak Retail & Omnichannel Marketing. Alle lessen zijn uitgebreid in deze samenvatting behandeld maar ook alle artikelen staan er met veel detail in.

Kleine samenvatting voor het van Retail & Omnichannel Marketing. Kleine details zijn weggelaten. Samenvatting bevat de hoofdlijnen van de lessen en artikelen. Samenvatting is opgedeeld in topics om beter het verband tussen lesstof te kunnnen leggen.

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...