Magnusson - Samenvattingen, Aantekeningen en Examens

All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9

Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

This document includes summaries of all the articles that are part of the study material for the tinal exam. The summary describes important terminlogy. Furthermore, the summary elaborates on the research frameworks, terminilogies, hyptohesis, existing literature and implications for emerging markets.

it is about a theory