Marketing communications - Samenvattingen en Aantekeningen

Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands alle stof (boek en colleges) voor het studiejaar 2022-2023.

Ik heb hiermee een 8.5 gehaald. Samenvatting CE8 Internationale Marketing - International Marketing Strategy 9e druk H1 tm H12 - Alle tentamenstof - Commerciële Economie - Jaar 2 blok 4. De samenvatting is geschreven in het Engels. Samenvatting van alle stof uit H1 tm H12 uit International Marketing Strategy die nodig is voor het tentamen CE8 Internationale Marketingstrategie. In de samenvatting zijn afbeeldingen uit het boek gebruikt om alles overzichtelijk te maken. Document is ov...

Samenvatting NL - Marketing Communication: a European Perspective - 7e editie. Samenvatting in het NL - begrippen in het Engels, uitleg in NL. Alle informatie van de hoofdstukken en uitleg vanuit de colleges inclusief duidelijke voorbeelden.

extensive Summary all literature marketing and corporate communication 2023

This summary of Marketing Communications includes all notes from lectures as well as input from the interactive lectures which can be used as best practice examples. All these slides from the lectures with the notes form an extensive summary including many practical examples from the interactive lectures. However, this is not a summary of the book!

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

This document is an extensive summary for the course Marketing Communications and contains the key points of all the articles that are in the reading list and relevant for the exam + a summary of all the lectures.