Omni channel - Samenvattingen en Aantekeningen

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

Bachelor thesis International Supply Chain Management - The effect of omni-channel implementation on supply chain efficiency in the automotive industry. 7.5/10.

In deze samenvatting staan alle hoofdstukken van Ossel die je moet kennen voor het C1 tentamen.

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...

Summary Retail & Omni-Channel Marketing book chapters 1,2,3,6,7,8

Uitgebreide samenvatting van het boek Omni-channel in de Retail (Ossel, 2014). Het gaat om de hoofdstukken 1 tot 6.