Touchpoints - Samenvattingen, Aantekeningen en Examens

Steps in Consideration (Buyers Journey) correct answers Search, Email, Social Media Ads, Paid Content, Blogs, Video Steps in Purchase (Buyers Journey) correct answers App Purchase, Store Purchase, Online Purchase Steps in Advocacy (Buyers Journey) correct answers Forums, Social Media Mentions, Surveys, Reviews, Testimonials Steps in Loyalty (Buyers Journey) correct answers Customer Support, Rewards Program, Newsletter/Blog Subsciber Steps in Awareness(Buyers Journey) correct answers ...

Inbound Marketing Certification Test (2024/ 2025 Update) 100% Correct Questions and Verified Answers Q: Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies? Answer: Attract Q: customer segmentation is Answer: the process of tagging and grouping customers based on shared characteristics. This process also makes it easy to tailor and personalize your marketi...

HubSpot Inbound Marketing Certification Test (2024/ 2025 Update) 100% Correct Questions and Verified Answers Q: Customer Segmentation is: The process of separating your contacts into smaller groups of similar profiles. Q: Fill in the blank. An effective behavioral marketing and segmentation strategy is built on a foundation of good _______________. Answer: Data Q: Fill in the blank. Behavioral marketing empowers your ability as a marketer to personalize your customers' e...

Service Management And Marketing Exam Questions With 100% Correct Answers Macroeconomic background - Service share of GDP Service constitutes a big share of employment - answer Service as a type of industry - answer- Healthcare - Professional services - Financial services - Hospitality - Travel - Entertainment - Others OBS! Services in some service industries (banking, insurance) are often called products The IHIP charecteristics - answer- Intangibility (service lack the tactile qua...

CYSE 411 midterm questions and answers latest 2023(UPDATED)What are a bug and a flaw? - correct answer Bugs are implementation vulnerabilities (bad coding) Flaws are structural vulnerabilities What are the three pillars of Software Security? - correct answer Applied Risk Management Software Security Touchpoints Knowledge How do we calculate risk? - correct answer Risk = probability * impact ( T / F )The code in C Libraries has been certified to be internally secure - correct answer...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

CYSE 411 midterm questions and answers already passed 2024 What are a bug and a flaw? - correct answer Bugs are implementation vulnerabilities (bad coding) Flaws are structural vulnerabilities What are the three pillars of Software Security? - correct answer Applied Risk Management Software Security Touchpoints Knowledge How do we calculate risk? - correct answer Risk = probability * impact ( T / F )The code in C Libraries has been certified to be internally secure - correct answer...

Digital Marketing - Google Certification What is the first step in creating an online business strategy? A. Identifying business goals B. Understanding what the competition is doing C. Knowing the market D. Aligning goals to the strategy - A. Identifying business goals What is the purpose of the 'See, Think, Do, Care' framework? A. To help determine a marketing strategy B. To help a business understand the customer journey online C. To help a business reach a global audience ...

Which three ways can Salesforce Data Cloud support the Customer 360 Experience? A. Create unified customer profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys. B. Auto-convert all of your data across your IT Ecosystem into insightful and meaningful information with no intervention. C. Capture and unify data from anywhere with a high-scale data ingestion service. D. Be able to analyze your data with Salesforce Core Re...

What feature collects company-specific data such as Member Status? A. Custom Filter B. Event Tracking C. Custom Dimension D. Custom Metric - C. Custom Dimension Which kinds of hits does Google Analytics track? A. Pageview B. Event C. Transaction D. All of the above - D. All of the above To recognize users across different devices, what feature must be enabled? A. Audience Definitions B. Attribution Models C. Google Ads Linking D. User ID - D. User ID In Multi-Channel F...