Brand marketing - Samenvattingen en Aantekeningen

Complete summary of all mandatory papers of brand managment 2022. I have summarized the papers to the best of my ability.

Complete summary lectures + elaborate notes from the lectures (incl. examples used in the lecture) for the course Brand Management.

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...

Complete summary of all lectures of Brand Management 2022 - Msc Marketing Magement

This is a full summary of the obligatory papers discussed in the Brand Management course of the Master Marketing at the VU. This is a summary from the 2021-2022 academic year. The summary is 79 pages long, and very comprehensive. It focuses on all the important topics discussed by the teacher.

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

Samenvatting NL - Marketing Communication: a European Perspective - 7e editie. Samenvatting in het NL - begrippen in het Engels, uitleg in NL. Alle informatie van de hoofdstukken en uitleg vanuit de colleges inclusief duidelijke voorbeelden.

This summary is written for the course “Brand Management” during the semester Fall-2022 and is part of the master Marketing Management. The summary is based on the material covered during the lectures.