Hospitality marketing Samenvattingen, Aantekeningen en Examens

Why Hospitality? (7 reasons) correct answers 1) Globalization 2) Huge Industry 3) Constant Growth 4) Dynamic 5) Impacts Everyone's Lives 6) Exciting and Super Cool!!! 7) Tremendous Career Opportunity What do you learn about when majoring in hospitality? correct answers Economics, accounting, finance, marketing, business communication, management, etc. Hospitality Management includes: correct answers Lodging, Food & beverage, hospitality law, marketing for hospitality, revenue manage...

EOPA Study GuideWhich of the following is an example of a geographical factor that can influence tourism patterns? - correct answer The proximity to natural attractions In the context of hospitality and tourism management, what does the term "no-show" refer to? - correct answer Guests who make reservations but fail to arrive as scheduled In the hospitality and tourism context, what is the term for the process of identifying and targeting specific customer segments with tailored marketing...

The benefits of long term customer loyalty include: correct answers Ch1 Reduced marketing costs; Decreased price sensitivity of loyal customers; More frequent purchases; Broader variety of items purchased; The four marketing management functions related to the Marketing Process include: correct answers Ch1 Analysis; Planning; Implementation; Control; . The hospitality industry ranks as the #______ largest employer in the United States. correct answers Ch1 second Relationship ma...

What is the industry term used to describe the sum of prices paid by a business's customers? - Answer-Total Revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Answer-Costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Answer-Profit = Sales - Costs What is the name for the net value achieved by both parties in a business transaction? - AnswerProfit What element is not present in a barter economy? - Ans...

In deze samenvatting van Hospitality uit het boek Hospitality Experience staat een uitgebreide uitleg over alle tentamenstof van blok 2. Compleet met afbeeldingen en highlights van belangrijke begrippen. Vind jij mijn samenvattingen net zo goed werken als ik? Neem dan vooral een kijkje bij mijn andere samenvattingen van de vakken MFO1, MFO2, Hospitality, Service Marketing, KFM en Onderzoek.

what formula represents a buyer's view of a sales transaction? - correct answer perceived value-selling price=personal profit what special challenge do buyers of hospitality products such as hotel guest rooms or restaurant meals face? - correct answer difficulty in quality evaluation prior to purchase as price decreases, ____ increases - correct answer value what factors do revenue managers employ when they devise and implement strategic pricing plans? - correct answer data management ...

Which of the following statements about the relationship between marketing and sales is true?The scope of marketing activities is more long-term than that of sales activities Mick is responsible for evaluating the brand identity of a chain and recommending ways to increase the value of the brand. For which of the following components of a hospitality marketing mix is mick responsible?Product-service mix Advertising and direct mail campaigns best fit into which of the following components of...

Hospitality industry correct answers in intangible, taking care of the guest is most important, lodging and food service segments. -mangaging "moments of truth" occuring throughout the business operation History of hospitality correct answers began in the early days of civilization, the silk road, the roman world. in 1800s developed in Europe & america. -most famous hotel: Savoy in london Kemmons Williams correct answers made inexpensive hotels off the highway Millenials correct ans...

what color is marketing - Answer- red what color is finance - Answer- green what color is hospitality - Answer- blue what color is management administration - Answer- yellow how much is the membership - Answer- 30 dollars club meeting dates - Answer- september 12 november 2 febuary 1 and april 22 accumulate deca - Answer- dollars what are deca dollars - Answer- extra credit points waht does DLC stand for - Answer- District Leadership confrence when is DLC - Answer- Nov...