Value capturing - Samenvattingen en Aantekeningen

This document will include a summary of the readings. The document will be updated every 1-2 weeks.

Summary for the Strategy & Business Models course readings of the Master Data Science and Entrepreneurship. Includes summaries for the following papers: * Zott, C. & Amit, R (2008) - The Fit between Product Market Strategy and Business Model * Hartmann, P., Zaki, M., Feldmann, N. and Neely, A. (2016) - Capturing value from big data – a taxonomy of data-driven business models used by start-up firms * Casadesus-Masanell, R. & Zhu, F. (2013) - Business model innovation and c...

Good. All readings included.

An understandable and clear summary of Marketing management by Keller and Kotler. Chapter 1 to 22. Marketing 1: Developing marketing strategies and plans (chapter 1,2) Marketing 2: Capturing marketing insights (chapter 3, 4) Marketing 3: Connecting with customers (chapter 5,6,7,8) Marketing 4: Building strong brands (chapter 9,10,11) Marketing 5 and 6: Shaping the market offerings (chapter 12,13,14,15,16) Marketing 7: Delivering value (chapter 17,18) Marketing 8: Communicating value (chapter 19...

Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....

Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

Een samenvatting van hoofdstuk 11 uit het boek Marketing for Hospitality and Tourism (2e uitgift). Hierin staat al de hoognodige informatie. Ook wordt dit document steeds aangepast indien er nieuwe informatie beschikbaar komt.

A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...

Samenvatting in Engels van het boek Principles of Marketing van Philip Kotler en Gary Armstrong. Het eerste hoofdstuk (Marketing: Creating and Capturing Customer Value) is samengevat. Ook plaatjes van verschillende modellen zitten erbij.