Growth strategies - Samenvattingen en Aantekeningen

Summary of all CLS articles + important slides for the exam, including exam questions such as main contribution and proposed relationships of each paper.

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

Dit is een samenvatting van de stof die je moet kennen voor je eerste marketing tentamen. Alle informatie is duidelijk en direct uitgelegd. Ook zijn er afbeeldingen gebruikt om de informatie nog duidelijker te maken.

Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2

This is a summary of Emerging Markets Rule: Growth Strategies of the New Global Giants by Guillén and García. The summary contains some images, as well as the most important terms and explanations in bold for a clearer view. The summary contains all the chapters of the book. Enjoy reading, learning and good luck with your exam!

A summary written about all required materials about the subject marketing. Taught at Avans international business in year 2, first quarter

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Complete summary of all the requires articles for the new master course Growth strategies & organizational challenges

-Schmidt, N. (2013). Audi Ponders Dilemmas of International Growth; Building Close to Markets Conflicts With ‘Made in Germany’ Brand Image. -Guler, I. & M. Guillén (2010). Home Country Networks and Foreign Expansion: Evidence from the Venture Capital Industry. -Johanson, J. & J. Vahlne (1977). The Internationalization Process of the Firm – A Model of Knowledge Development and Increasing Foreigh Market Commitments, -Rugman, A. & A. Verbeke (2004). A perspective on regional and global str...