Ktg - Samenvattingen, Aantekeningen en Examens

What are services? - PRECISE ANSWER intangible products The difference between goods and services? - PRECISE ANSWER The degree of tangibility What are the four reasons why service marketing is important? Know each elementand outcome. - PRECISE ANSWER 1. Differentiation: unique service offerings 2. Customer loyalty: satisfied customers are repeated customers 3. Revenue Generation: attracting new customers and encourage upselling 4. Reputation and trust: Customers have confidence in a...

According to the elements of value pyramid, a problem with _____ will undermine other benefits. correct answers Quality According to the elements of value pyramid, the minimum number of benefits a product needs to score well on to have a strongly loyal customers is? correct answers 4 ______ can be considered a bundle of benefits. correct answers Products If we were to compare the satisfaction of services to the satisfaction of goods in the ASCI, wed would likely see that average satisfa...

{Answered} MKTG 3701: Principle of Marketing - Final Exam Study Guide(Latest 2024) All of the following are characteristics of a good objective EXCEPT? Select one: a. profitable Correct b. realistic c. measurable d. time specific e. consistent, Coca Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink. Critics of these new ...

MKTG 4500 Final Exam Questions with Complete Solutions. Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns? Work hours Agency or freelance costs Social media software and services Content development expenses All the above - ANSWER All of the above True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 ho...

MKTG-3310 Test 2 Gleim Latest Update Graded A+ Decision Support System A systematic approach to collecting information to help managers make decisions. (Good information used appropriately gives the company an advantage that allows more efficient use of the company resources to maximize profit and success.) Which of the following statements regarding decision support system characteristics is not true? The information can sometimes be collected non systematically 3 multiple choice op...

Product Life Cycle correct answers -stages a product goes through in the marketplace -Introduction -Growth -Maturity -Decline -"A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." Channel Choice & Management correct answers -Factors affecting channel choice: 1.Environment - lifestyle changes, technolog...

Test Bank for MKTG 13e 13th Edition by Charles W. Lamb. ISBN 6898, 5 Full chapters test bank

MKTG 4500 Final Exam Questions With Complete Solutions

MKTG 3600- Final Marketing Plan Latest Update with complete solution MKTG 3600- Final Marketing Plan Latest Update with complete solution

ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any product a. No, because consumers have specific wants