Alle 4 resultaten
Sorteer op
-
Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Samenvatting • 31 pagina's • 2024
-
- €3,99
- 2x verkocht
- + meer info
This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
-
Samenvatting Advertisement and Communication (BMME053), Persuasive advertising
- Samenvatting • 58 pagina's • 2024 Populair
-
- €9,40
- 1x verkocht
- + meer info
This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
-
Samenvatting marketing II week 1
- Samenvatting • 9 pagina's • 2024
-
- €5,49
- + meer info
Een samenvatting van de behandelde stof van week 1 in het vak marketing 2. Dit vak wordt gegeven in leerjaar 2 van de bachelor bedrijfskunde op de Vrije Universiteit Amsterdam (VU)
-
Summary book + articles Communication&Advertising 2014
- Samenvatting • 59 pagina's • 2014
-
- €8,49
- 18x verkocht
- + meer info
€5,99 voor je samenvatting, vermenigvuldigt met 100 medestudenten... Reken maar uit: dat is veel geld! Wees geen dief van je eigen portemonnee en start nu met uploaden. Ontdek alles over verdienen op Stuvia