6314m0159y - Samenvattingen, Aantekeningen en Examens

PM FOR DISCOUNT :). Practice exam questions & answers mentioned by teacher in the academic year 2023/2024 for the Consumer Behavior course of UvA.

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

This summary includes all contents of the Knowledge Clips, Seminar (Q&A) Sessions, and Articles for 2022/2023 with lots of explanations as well as example pictures, tables, and diagrams. These 50 pages include all required information and are focused on making the materials easy to understand and memorize. This document is very structured and attention has been paid to layout and formatting to make important information stand out. Since many other summaries on Stuvia are outdated, this summary ...

This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.

Extensive summary/lecture notes for the Consumer Behaviour course of the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute!

This summary contains the material of the knowledge clips in detail, a summary of the articles as well as what was discussed during the tutorial classes with examples.

summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.

Aantekeningen van alle lectures van consumer behavior.

All lectures, videos and articles summary from topic 1, 2 & 3 (year 22/23!!)

This summary is perfect for all people that need to know the key take aways from the relevant articles for Consumer Behavior. The summary is short but to the point and lists managerial implications and main insights.