Adoption - Samenvattingen en Aantekeningen

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.

Hierbij verkoop ik mijn lesnotities van het vak Internationaal Privaatrecht, gedoceerd door Prof. Vanleenhove in academiejaar . Het zijn notities bij de powerpoint, waardoor de dia ook zichtbaar is. De notities zijn super uitgebreid, en bevatten ook telkens potentiële examenvragen.

Persoonlijke analyse a.d.h.v. 9-stappenplan artikel Christensen (2015) - Incentives or Standards: What Determines Accounting Quality Changes around IFRS Adoption

Summary of the course 'Marketing Mix Management' based on class notes, slides and readings. It also includes a summary of the base 3 notes: quantitative analysis in marketing, marketing strategy & the psychology of new product adoption.

Issue identification: Someone calls to attention the problem that needs government action. Agenda setting: Problem is seriously considered by the policymaking institution. Policy formation: Deliberation of pros and cons of different courses of actions that may take years to complete. Policy adoption: Fight to gain governmental support for policy. Policy implementation: Carrying out of the policy through public programs and actions. Policy evaluation: Looking at government's actions to see ...

Learning Objectives Upon completion of the course students are able to: 1. Understand and explain the relations between technology (IT in particular) and organizational and strategic change; 2. Use various theories and models to understand and explain technology adoption and resistance at the micro level; 3. Use various theories and models to understand and explain post-adoption behavior at the micro level; 4. Understand, explain and apply various strategic consequences of technological ...

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

A summary of all video lectures and in-class discussions of the course 1BM20 - Business analysis for information technology systems given for the master track Innovation Management for Industrial Engineering / Technische Bedrijfskunde at the Eindhoven University of Technology.

50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.

This is a summary of all in-class lectures and all video lectures of the course 1ZM11 - Marketing and Innovation, given at the Eindhoven University of Technology (TU/e) in the academic year 0f 2022-2023 for the Innovation Management track of the master Industrial Engineering (Technische Bedrijfskunde).