Criteria b2b - Samenvattingen, Aantekeningen en Examens

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

SAFE AGILE PRODUCT MANAGEMENT (APM) ACTUAL EXAM QUESTIONS AND VERIFIED ANSWERS (CORRECT ANSWERS) ALREADY RAKED A+.REVISED A secondary persona does what? - ANSWER- A persona that we will help make accommodations in the primary interface for as long as it doesn't violate a primary persona A negative persona does what? - ANSWER- Some we are explicitly NOT designing for How many primary personas are there typically? - ANSWER- 1-4 How many secondary personas are there typically? - ANSWE...

MKTG 3340 (Chaoqun Chen) Exam 1 Review What is marketing? a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. four requirements for marketing to occur 1.) Two or more parties (individuals or organizations) with unsatisfied needs 2.) A desire and ability to satisfy those needs 3.) A way for the parties to communicate 4.) Something to exchange Brainpower...

ServiceNow CSM (Customer Service Management) - Certified Implementation Specialist (CIS) Exam Customer service real world statistics 80% of companies say they deliver superior customer service, but only 8% of people say they receive superior service Does ServiceNow use the same Asset table for both CSM and ITSM? Yes, but there are different subsets of fields for each Asset contact relationships Asset Contacts can be selected from: 1. The Account the asset belongs to 2.The contacts from the par...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

Are the 4 P's irrelevant? correct answers No, they just need to be *reinterpreted* to serve B2B marketers New Acronym correct answers SAVE Instead of *Product* correct answers Focus on *Solution* -define offerings by the needs they meet, not by their features, functions, or technological superiority Instead of *Place* correct answers Focus on *Access* -develop an integrated cross-channel presence that considers customers' *entire purchase journey* -instead of emphasizing individual...

In B2B markets, it is negotiated pricing vs. fixed pricing which is commonly found in B2C markets. T or F correct answers True When looking at how B2B marketing interacts with B2B strategy, _________ describes what the firm does differently, better, or as well as the best. It can be tied to virtually any value proposition, including price, quality, service, speed or innovation correct answers Advantage When selecting a market, questions revolving around the fit such as "what alternatives ...

What are the key KCS goals? Create content as a by product of solving the problem Evolve content based on demand and usage Develop a KB of collective experience to date Reward learning collaboration & sharing & improving What are the key KCS Principles? Capture in the Workflow Structure for reuse Complete thoughts not sentences Search is creating Improve Just in Time article quality Double Loop Process (Solve & Evolve) KB includes knowledge that is at different states of trust ...

consumer behavior correct answers The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Business-to-consumer (B2C) correct answers Selling goods and services to end-user customers. Business-to-business (B2B) correct answers marketing to organizations that acquire goods and services in the production ...

MKTG 181 Final Exam Questions and Answers All Correct Products - Answer-goods, service, or idea consisting of tangible and intangible attributes that satisfies consumers' needs in exchange for money or value services - Answer-intangible activities that an organization provides to satisfy consumer needs convivence products - Answer-items purcased frequently, conveniently shopping - Answer-several alternatives on criteria sch as price, quality, or style specialty - Answer-items that ...