Freemium - Samenvattingen en Aantekeningen

Pricing Hogent samenvatting van het hele vak, enkele voorbeeld examenvragen

This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

Samenvatting gebaseerd op de toetsmatrijs van Economie 4 aan de Hogeschool Rotterdam, Ondernemerschap en retail management.

Summary for the Strategy & Business Models course readings of the Master Data Science and Entrepreneurship. Includes summaries for the following papers: * Zott, C. & Amit, R (2008) - The Fit between Product Market Strategy and Business Model * Hartmann, P., Zaki, M., Feldmann, N. and Neely, A. (2016) - Capturing value from big data – a taxonomy of data-driven business models used by start-up firms * Casadesus-Masanell, R. & Zhu, F. (2013) - Business model innovation and c...

volledige samenvatting van de hoorcolleges en literatuur van entertainment communicatie.

Samenvatting van de business model generatie en de lessen.

Samenvatting & college aantekeningen voor het vak Make Money voor de opleiding commerciële economie creative marketing & sales!

Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....