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Leonidou Samenvattingen, Aantekeningen en Examens

Op zoek naar een samenvatting over Leonidou? Op deze pagina vind je 2 samenvattingen over Leonidou.

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Marketing Performance Summary (Articles and Lectures)

  • Marketing Performance Summary (Articles and Lectures)

  • Samenvatting • 53 pagina's • 2019
  • Ook in voordeelbundel
    • Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
    (3)
  • €4,48
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Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)

  • Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)

  • Samenvatting • 3 pagina's • 2018
  • Ook in voordeelbundel
    • This is a summary of the article "Assessing Performance Outcomes in Marketing"
    (0)
  • €2,99
  • 3x verkocht
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