Marketing arts - Samenvattingen en Aantekeningen

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...

This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: Contents Week 1: introduction Constructing clarity in theories of management and organization, Suddaby (2010) Getting counted: markets, media, and reality, Kennedy (2008) Ecological approaches to organizations, ...

Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22

Summary of the article Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation by Boorsma & Chiaravalloti (2010).

This is an extended summary of the course marketing of arts and culture. It covers both the lectures and theory.

Complete, structured, hand written notes for Marketing Arts and Culture. Includes some drawings and graphs, most important concepts are highlighted.