Marketing communication - Samenvattingen en Aantekeningen

All compulsory papers for marketing communication 23/24

Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences

A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

Een volledige samenvatting voor het tentamen van het vak Marketing communication and the consumer. Deze samenvatting bevat alle artikelen die je ter voorbereiding van de lectures moest lezen, alle lecture powerpoints en alle sidenotes van Guido. De samenvatting is geschreven voornamelijk in het Nederlands, maar bevat ook soms enkele stukjes in het Engels. ----------------------------------------------------------------------ENG: A complete summary for the exam of the course Marketing commu...

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.

In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.

ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers

This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. Literature - Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. - Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. - The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...

Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.

This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8