Mmsr - Samenvattingen, Aantekeningen en Examens

This document is a full summary for the exam Methodology in Marketing and Strategic Management Research (MMSR) at Radboud University. I made this summary from lectures + video clips + article by Henseler + book by Hair. The summary is made in study year 2023/2024.

A clear summary/overview of the study material for the course of Methodology in Marketing and Strategy Research (MMSR). This summary is based on all the web lectures that were provided in the course and it also includes additional information, pictures, and (elaborate) examples that were provided to explain the materials extra clearly. The summary helps you study with a bit more ease and provides you with all information without having to look at hours of web lectures yourself. Good luck!

Hereby a trial exam for Methodology in Marketing and Strategic Management Research for the master course for the Radboud University

Een samenvatting van het vak Methodology Marketing & Strategic Management Research. De samenvatting gaat over de lectures en de assignments en verduidelijkt de stof d.m.v. screenshots uit SPSS/ de assignments. Deze samenvatting is geschreven in het Engels.

This document contains a list with definitions and relevant information and threshold values for all the key terms of the four analyses (Factor Analysis, (M)AN(C)OVA, Regression Analysis and PLS with SEM) of the course MMSR. All the terms that are covered in the lectures, literature and assignments are included. For every analysis there is a table with threshold values included.

- Author scored a 10 on the exam - A total overview of all obligatory topics for MMSR; based on the key glossary terms of the chapters from Hair and the video clips, I have made an overview per topic. Every topic has some theoretical background listed, whereafter the analysis process is depicted. Following are the rules and tresholds for certain values. Lastly, some important and meaningful pictures/figures from the book are displayed.

Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.

All the important key words for the exam with the thresholds they have to meet.