Monetization - Samenvattingen, Aantekeningen en Examens

This summary covers everything for the Pricing and Monetization Strategies (350933-M-6) course and exam, taught by Bart Bronnenberg. Including detailed notes + practice exam!

Complete summary of the course Pricing and Monetization Strategies, including notes from lectures and tutorials and examples (in italics)

This document includes a summary of required articles that need to be read for the course pricing and monetization strategies. These articles are required to be studied for the exam of pricing and monetization strategies.

Complete Summary Lecture + elaborate notes for Pricing and Monetization Strategies - 2022

This is a summary of all lectures and guest lectures given for the course pricing and monetization strategies. It includes all slides from class, notes, and answers to questions from the slides. Such as, conjoint analysis, ultimatum game, value based pricing, demand function, profit maximisation, price elasticity, pricing ethics, price discrimination, commonalities, bundling, product lines, behavioural pricing, CLV, price penetration, price skimming, metered pricing, auctions, and many more.

This document provides all four necessary team assignments that count for the final grade of pricing and monetization strategies. Assignment 1 is about Conjoint Analysis, Assignment 2 is about Simple Profit Maximisation, Assignment 3 is about Bundling, and Assignment 4 is about Customer Lifetime Value (CLV). These assignments can be practiced for the exam since exam questions will look very familiar to the assignment questions/cases.

1. PLATFORM REVOLUTION 1. NAMBISAN -DIGITAL TECH PERSPECTIVE OF ENTREPRENEURSHIP 1. SAHUT -THE AGE OF DIGITAL ENTREPRENEURSHIP 2. NETWORK EFFECTS 2. Article DIGITAL TRANSFORMATION CHANGES HOW COMPANIES CREATE VALUE 2. Article MULTIPLE PATHS TO VALUE 3. ARCHITECTURE 3. Article PLATFORM ECOSYSTEMS AS META-ORGANIZATIONS 4. LAUNCH 5. MONETIZATION 6. OPENNESS Summary from chapter 1 to 7 included (the ones needed for the Digital Innovation exam) of Platform Revolution. With this summary...

Quality _______ is measured by how well the product or service successfully serves its users' purpose. E-commerce sales and door-to-door sales What are two examples of direct distribution channels? Middlemen Indirect distribution channels use _______ to sell their products to the end customers. Idea The first stage of the product/market fit is the ________ stage. prototype The second stage of the product/market fit is the ________ stage. launch The third...

Summary of all lectures Pricing and Monetization Strategies. All 12 lectures + important papers!