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Digital Food Marketing - Readings ('20/'21)

Digital Food Marketing - Readings ('20/'21)
Samenvatting • 31 pagina's • 2021
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Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...

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Digital Food Marketing 2020-2021 - Lecture Notes (lecturer: Frans Folkvord) Written in '20/'21.

Digital Food Marketing 2020-2021 - Lecture Notes (lecturer: Frans Folkvord) Written in '20/'21.
Samenvatting • 27 pagina's • 2021
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Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...