Pcmc model - Samenvattingen en Aantekeningen

Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenburg & Peter (2013) (Differential susceptibility to media effects model) - Montgomery et al. (2011) - Folkvord (2016) (Food advertising and eating behavior in children) (REFCAM Model) - Folkvord (201...

Lecture Notes for Digital Food Marketing classes in 2020/2021. Still relevant for 2021/2022. Exam grade 9,2 - overall grade 8,5 using this summary + my readings summary. Some of the topics touched upon: - Nudging - Social Marketing - Cialdini's principles - PCMC-Model - DSMM-Model - Incentive sensitization theory - Advertising literacy - Dual process Theory - Go/no-go Task Note: document initially not intended for publishing. May include some personal notes on the quality o...

Samenvatting van het vak Digital Food Marketing incl. aantekeningen van alle lessen, slides en artikelen van het vak.

All theoretical models explained + Terms & definitions of the masters course Digital Food marketing 2021/2022