Second year marketing - Samenvattingen en Aantekeningen

This summary is for the course Marketing, part of Business Administration Minor: Managing Strategy and Marketing. It covers the whole book: A Framework for Marketing Management from Kolter and Keller, 2015. It provides all the definitions, frameworks, processes, guidelines etc. you need to know for the exam. Achieved grade: 8.5

This summary includes all weeks of the Social Media Marketing focus area course of IBCoM. Summary is a mix of the course literature (book: Social Media Marketing by Tracy L. Tuten) and the lecture slides. All important concepts, diagrams and tables are included.

This document consists of lecture notes and summary of Global Marketing Innovation course (also known as Marketing in Emerging Economies previously) that is part of International Business Administration bachelor's program and elective emerging economies that is mandatory for second year students.

A summary for the second year course strategic and oporational marketing. From the first lecture until the 10th. This summary includes images but also extra explanation from the prof and to explain some images better.

The documents entails notes to the book 'Scaling up' and the according literature from week one to six. All chapters are featured below the according week. The document features the most important theories and content from the course within 38 pages.

In your second year of International Business Management, option Marketing (BBM) at UCLL, you'll have the course Sales Skills. For this course you will have to make a big assignment where you have to conduct sales conversations. I've chosen to do the alternative task where I had to conduct 2 sales conversations. My score was 15.81/22

This document contains all the material covered during weeks 1 to 8 of the course Consumer Behavior & Marketing Action (CM2072); This includes all the chapters needed in preparation for the final exam.

The notes have every lecture included in the class Marketing and Persuasive Communication. All the lecture slides are here without summarizing it so it is very detailed, but helpful to pass the exam.

Providing an in-depth and complete section of notes from the course of Topic: Political Marketing, Campaigns and Voters. The present document includes a summary of all lectures and readings for this course. Notes include: - Notes from Lecture 1,2,3,4,5,6 (lecture 7 got cancelled and will not be part of the exam) - Summary of the literature assigned for week 1,2,3,4,5,6,7 Notes regarding the assigned literature (scientific articles) are referenced (so that you can easily access to them!)...

In deze samenvatting worden de hoofdstukken 8,9,10,11,12,13,14,15,16,17&18 behandeld. Deze samenvatting is gemaakt voor het eerste jaar van international business en het tweede gedeelte van marketing (quarter 3).