Social nudges - Samenvattingen, Aantekeningen en Examens

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class 2023.

Summary of all articles linked to the lectures

Test Bank for Microeconomics, 3rd Canadian Edition 3ce by Glenn Hubbard, Anthony Patrick OBrien. Full Chapters test bank included 1 Economics: Foundations and Models Economics in Your Life and Career: How Much Will You Pay for a Cup of Coffee? Three Key Economic Ideas People Are Rational People Respond to Incentives Apply the Concept: Does Canada’s Health Care System Contribute to Obesity? Optimal Decisions Are Made at the Margin Solved Problem: 1.1 Binge Watching and Decisions at...

Summaries of: Berger, J., & Rand, L. (2008). Shifting signals to help health: Using identity signaling to reduce risky health behaviors. Journal of Consumer Research, 35(3), 509-518.  Dambe, K., Hunt, S., Iscenko, Z., & Brambley, W. (2013). Applying behavioural economics at the Financial Conduct Authority. FCA Occasional Paper, (1).  Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social n...

Content: - JUDGEMENT UNDER UNCERTAINTY: HEURISTICS AND BIASES - A DUAL-SYSTEM FRAMEWORK TO UNDERSTAND PREFERENCE CONSTRUCTION PROCESSES IN CHOICE - A PERSPECTIVE ON JUDGMENT AND CHOICE MAPPING BOUNDED RATIONALITY - CHOICES, VALUES, AND FRAMES - HARNESSING THE SCIENCE OF PERSUASION - THE USES (AND ABUSES) OF INFLUENCE - A PRACTITIONER’S GUIDE TO NUDGING - EAST - 4 SIMPLE WAYS TO APPLY BEHAVIOURAL INSIGHTS - THE PROJECTIVE WAY OF KNOWING: A USEFUL HEURISTIC THAT SOMETIMES MISLEADS - CO...

RBT Final Exam Questions and answers. 99% proven pass rate. Rated A+ Document Content and Description Below ABA Therapist - Refers to the behavior tech that works under the BCBA and implements behavior plans. ABC's of Behavior (AKA: 3 term contingency) - Antecedent, Behavior, Consequence A cquisition Task - A target that's in the process of being taught. This behavior is not yet a known skill. Adaptive Skills - Self-help skills the child uses for daily living. Antecedent - What happens direc...

ABA Therapist - Refers to the behavior tech that works under the BCBA and implements behavior plans. ABC's of Behavior (AKA: 3 term contingency) - Antecedent, Behavior, Consequence Acquisition Task - A target that's in the process of being taught. This behavior is not yet a known skill. Adaptive Skills - Self-help skills the child uses for daily living. Antecedent - What happens directly before the behavior or trigger. Applied Behavior Analysis (ABA) - Design, implementation, an...

Tolerance for ambiguity An ability to deal with uncertainty even when events are beyond personal control. Organizational Culture (Introduction) Just as nations, ethnic groups, and families have cultures, organizations do too. These cultures help distinguish them from one another and give members a sense of collective identity, serving as the personality to the organization. Organizational culture: the system of shared beliefs and values that develops within an organization and guides...

be the leading text for one-semester courses in labor economics at the undergraduate and graduate levels. It offers a thorough overview of the modern theory of labor market behavior and reveals how this theory is used to analyze public policy. Designed for students who may not have extensive backgrounds in economics, the text balances theoretical coverage with examples of practical applications that allow students to see concepts in action. The authors believe that showing students the social i...

This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)