Samenvatting
Summary Modules Marketing Communication
- Instelling
- Tilburg University (UVT)
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Modul...
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