Types of innovations - Samenvattingen en Aantekeningen

Product Development Marketing (Convincing customers, Marketing Communications, Strategic Marketing, Value Creation, Value Capture) Sales (Traditional Selling, Relationship Selling, Online Sales, Transactional vs. Relationship Marketing) Marketing Funnel (TOFU, MOFU, BOFU), Customer Needs, Value Creation Exchange Relationships, Kotler's 5-Step Marketing Process Create Customer Value and Engagement, Needs, Wants, Demands, Differentiation Understanding the Marketplace, Customer Value and S...

Chapter 1: What are Organizations? Organization Theory in Action The political economy of organizations serves as a theoretical framework centered on two pivotal concepts and their interaction: 1. Polity/Political System: This encompasses the organization’s constitution, norms, authority, power, and influence system. 2. Economy: Refers to the organization’s economic structures and processes—transforming raw materials into goods and services. Current Challenges Organizations face seve...

Summary HPI4001 Economics of healthcare lectures