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I am a Dutch student at Tilburg University following the Msc Marketing Management and before that I completed the pre-master in Marketing Management as well as a Bachelor in Tourism Management. I would like to make other students happy by sharing my summaries and essays
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Strategic Marketing Management Summary
This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.
- Samenvatting
- • 73 pagina's •
This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.
Intro. to Research in Marketing Package deal: Summary R assignment codes
This package deal includes all lectures with notes and screenshots including an practice exam. Furthermore, the package also contain the R codes for the assignments for the statistical analyses of: - ANOVA - Linear Regression - Logistic Regression - Cluster Analysis - Factor Analysis
- Voordeelbundel
- • 2 items •
- Intro. To Research in Marketing Spring Summary • Samenvatting
- Intro. To Research in Marketing Spring R Codes Assignments • Samenvatting
This package deal includes all lectures with notes and screenshots including an practice exam. Furthermore, the package also contain the R codes for the assignments for the statistical analyses of: - ANOVA - Linear Regression - Logistic Regression - Cluster Analysis - Factor Analysis
Intro. To Research in Marketing Spring R Codes Assignments
This document includes all the necessary codes to pass the assignments for R for the course Introduction to Research in Marketing. Each week the assignments differ in different versions, however only small indicated changes need to be made in the coding in the first few steps to cover the different versions of the assignment or only a different number needs to be read from the output.
- Voordeelbundel
- Samenvatting
- • 15 pagina's •
This document includes all the necessary codes to pass the assignments for R for the course Introduction to Research in Marketing. Each week the assignments differ in different versions, however only small indicated changes need to be made in the coding in the first few steps to cover the different versions of the assignment or only a different number needs to be read from the output.
Intro. To Research in Marketing Spring Summary
This summary of Introduction to Research in Marketing includes all lectures with notes as well as a practice exam at the end of all the notes and lectures. - lecture 1: exploratory data analysis, sampling, framework errors - lecture 2: ANOVA - lecture 3 & 4: Linear Regression - lecture 5: Logistic Regression - lecture 6: Factor Analysis - lecture 7: Cluster Analysis - Practice Exam, including answers
- Voordeelbundel
- Samenvatting
- • 73 pagina's •
This summary of Introduction to Research in Marketing includes all lectures with notes as well as a practice exam at the end of all the notes and lectures. - lecture 1: exploratory data analysis, sampling, framework errors - lecture 2: ANOVA - lecture 3 & 4: Linear Regression - lecture 5: Logistic Regression - lecture 6: Factor Analysis - lecture 7: Cluster Analysis - Practice Exam, including answers
Business Research Techniques Summary for Endterm
This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.
- Samenvatting
- • 54 pagina's •
This summary contains all info necessary to study for the endterm of the course Business Research Techniques for the Pre-master marketing management at Tilburg University. This summary is based on all the lectures, online learning modules, and knowledge clips given during the course.
Marketing for Pre-master Midterms entire book chapter 1 - 14
This package contain an entire summary of the book that needs to be known for both the midterms given for the Pre-Master Marketing Management at Tilburg University.
- Voordeelbundel
- • 2 items •
- Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6 • Samenvatting
- Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14 • Samenvatting
This package contain an entire summary of the book that needs to be known for both the midterms given for the Pre-Master Marketing Management at Tilburg University.
Research Proposal Academic Competences Marketing
This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.
- Essay
- • 15 pagina's •
This research proposal has been written for the course Academic Competences Marketing in which the subject was social/digital marketing. The proposal has a focus on the difference in using a micro influencer marketing strategy vs using a macro influencer on the brand attitudes with several moderators affecting this main-effect between the Independent Variable and Dependent Variable.
InfoSkills Test Summary
This is a summary for the InfoSkills test which is mandatory to pass when following the course Academic Competences at Tilburg University for the Pre-master Marketing Management.
- Samenvatting
- • 10 pagina's •
This is a summary for the InfoSkills test which is mandatory to pass when following the course Academic Competences at Tilburg University for the Pre-master Marketing Management.
Summary of all knowledge clips and lectures for Marketing for Pre-master Endterm
This is everything you need to know for the endterm test for the course Marketing for Pre-master at Tilburg University pre-master marketing management. This summary includes all details and info from all the knowledge clips given.
- Samenvatting
- • 120 pagina's •
This is everything you need to know for the endterm test for the course Marketing for Pre-master at Tilburg University pre-master marketing management. This summary includes all details and info from all the knowledge clips given.
Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14
A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
- Boek & Voordeelbundel
- Samenvatting
- • 30 pagina's •
A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
Summary of all knowledge clips and lectures for Marketing for Pre-master Endterm
Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
Experience Design Portfolio
Essay Online Consumer Behaviour Research (CITM2.OCBR-01) (EXAM)
Class notes Online Consumer Behaviour Research (CITM2.OCBR-01)