Tessas98
Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper TessaS98.
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17 Ontvangen beoordelingen
11 items
Samenvatting alle artikelen
Current Theories of Persuasion and Resistance alle stof
- Samenvatting
- • 50 pagina's •
Current Theories of Persuasion and Resistance alle stof
Hoofdstuk 1 t/m 8 en artikelen Media en Consumptiecultuur
Hoofdstuk 1 t/m 8 en artikelen Media en Consumptiecultuur
- Boek
- Samenvatting
- • 78 pagina's •
Hoofdstuk 1 t/m 8 en artikelen Media en Consumptiecultuur
Artikelen Media en Beïnvloeding Samenvatting
1 --> Van den Putte, B., & Dhondt, G. (2005). Developing Successful Communication Strategies: A Test of an Integrated Framework for Effective Communication Journal of Applied Social Psychology, 35(11), 2399-2420. 2 --> Van den Putte, B, Verlegh, P., Wennekers, A., Welten, S., Mollen, S, & Fransen, M. (2015). Gedragsverandering via Campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur. (pag. 27-100). 3 --> Kok, G., Peters, G. J. Y., Kessels, L. T. E., ten Hoor, G. A...
- Samenvatting
- • 23 pagina's •
1 --> Van den Putte, B., & Dhondt, G. (2005). Developing Successful Communication Strategies: A Test of an Integrated Framework for Effective Communication Journal of Applied Social Psychology, 35(11), 2399-2420. 2 --> Van den Putte, B, Verlegh, P., Wennekers, A., Welten, S., Mollen, S, & Fransen, M. (2015). Gedragsverandering via Campagnes 2.0. Aanvullende inzichten uit de wetenschappelijke literatuur. (pag. 27-100). 3 --> Kok, G., Peters, G. J. Y., Kessels, L. T. E., ten Hoor, G. A...
Artikelen samenvatting en Kennisclips Media en Informatie
Bevat samenvatting van: 1 --> Dobelli R (2010) – Avoid News: Towards a Healthy News Diet. 2 --> Bhatti Y (2010) – What Would Happen If We Were Better Informed? Simulating Increased Knowledge in European Parliament (EP) Elections. 3 --> Sherry (2004) – Media Effects Theory and the Nature/Nurture Debate: Historical Overview and Directions for Future Research 4 --> Shoemaker PJ (1996) – Hardwired for News: Using Biological and Cultural Evolution to Explain the Surveillanc...
- Samenvatting
- • 85 pagina's •
Bevat samenvatting van: 1 --> Dobelli R (2010) – Avoid News: Towards a Healthy News Diet. 2 --> Bhatti Y (2010) – What Would Happen If We Were Better Informed? Simulating Increased Knowledge in European Parliament (EP) Elections. 3 --> Sherry (2004) – Media Effects Theory and the Nature/Nurture Debate: Historical Overview and Directions for Future Research 4 --> Shoemaker PJ (1996) – Hardwired for News: Using Biological and Cultural Evolution to Explain the Surveillanc...
De 33 beste psychologische beïnvloedingstechnieken uit de reclame - Andrews, van Leeuwen, en van Baaren (2020)
Alle 33 technieken samengevat.
- Boek
- Samenvatting
- • 13 pagina's •
Alle 33 technieken samengevat.
Samenvatting: Hoofdstukken Intro Comm.Wetenschap - Tentamenstof
Samenvatting van alle hoofdstukken die gelezen moesten worden voor Introductie Comm. Wetenschap. In het Engels. Rosenberry & Vicker – Applied Mass Communication Theory --> Hoofdstuk 1 t/m 6 Potter – Media Literacy --> Hoofdstuk 1 t/m 12 & Issues 3,4,5,6
- Boek
- Samenvatting
- • 83 pagina's •
Samenvatting van alle hoofdstukken die gelezen moesten worden voor Introductie Comm. Wetenschap. In het Engels. Rosenberry & Vicker – Applied Mass Communication Theory --> Hoofdstuk 1 t/m 6 Potter – Media Literacy --> Hoofdstuk 1 t/m 12 & Issues 3,4,5,6
Master Marketing
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
- Voordeelbundel
- • 4 items •
- Consumer Behavior Summary (Book, Articles, and Lectures) • Samenvatting
- Marketing Performance Summary (Articles and Lectures) • Samenvatting
- International Brand Management: Summary Articles Lectures Chapter 1,7, and 15 • Samenvatting
- Marketing & Innovation Summary articles and lecture notes • Samenvatting
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
Marketing & Innovation Summary articles and lecture notes
Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...
- Voordeelbundel
- Samenvatting
- • 62 pagina's •
Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...
International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
- Boek & Voordeelbundel
- Samenvatting
- • 78 pagina's •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
Marketing Performance Summary (Articles and Lectures)
Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
- Voordeelbundel
- Samenvatting
- • 53 pagina's •
Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
Marketing Performance Summary (Articles and Lectures)
Marketing & Innovation Summary articles and lecture notes
Marketing & Innovation Summary articles and lecture notes
Samenvatting alle artikelen
Hoofdstuk 1 t/m 8 en artikelen Media en Consumptiecultuur