PEARSON (PEARSON) • Travel and Tourism

This documents goes into detail on the different trends and factors that have effected the industry over the time. Things such as new destinations that have showed up, different kinds or travelling done and how its increased in popularity and factors such as natural disasters or health warnings

Goes into detail about how the travel and tourism industry has developed since the 1960s according to how destinations, flight regulations and so on have changed

Goes into detail according to what the roles of a business such as an airline has to keep its customers

This document looks into the first simple parts of the travel and tourism industry

Building brand loyalty: o maintaining profile or raising awareness of the attraction o special/regular events, e.g. Scarefest at Alton Towers o effective management of seasonality and product development

C1 Strategies for responding to competition • Reliable market research: o understanding visitors and their needs through feedback from appropriate sources, e.g. customer feedback and review sites, commissioned surveys o analysis of visitor types, numbers, seasonality, repeat business. • Planning and marketing: o effective planning of the development of the attraction, including appropriate diversification and marketing strategies o personalised target marketing. • Providing high-qu...

I describe the scale of Alton towers and the advantages and disadvantages of private ownership of Alton towers.

A1 Types of visitor attractions A2 Scale, scope and appeal of visitor attractions • Appeal: o accessibility of locations, including opening times, transport links, pricing strategy, special offers, indoor and outdoor facilities o special events o popularity, including trends, image and reputation, repeat business.

B4 Use of technology and its importance for visitor attractions *Booking systems *Visitor management systems *Technological features secondary to the attraction, for example: o interactive displays/virtual reality tours/ audio tours o guiding and guiding methods – tourist guides, personal interpretation, video screenings, enactment, guidebooks and brochures o free apps for mobile devices o special effects, animation and simulation *The importance of technology for visitor attractions, ...

Learning aim B: Examine how visitor attractions meet the diverse expectations of visitors-for Alton towers B1 Different types of visitors and their diverse expectations B2 Products and services provided, including primary and secondary spend opportunities B3 Ways to meet and exceed visitor expectations