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BUS 5112 Discussion Forum Unit 3
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BUS 5112: Marketing Management - Discussion Assignment Unit 3Discussion Assignment Unit 3
Global Branding Strategy
BUS 5112
Marketing Management University of the People
July 2020 BUS 5112: Marketing Management - Discussion Assignment Unit 3
Discussion Forum Unit 3
In the discussion forum, you are expected to participate often and engage in deep levels of discourse. Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond to anyone who has responded to you. Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category
Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
What are the elements of the local brand strategy that enabled it to achieve this success?
Submit an initial quality post in which you discuss and defend your list of elements with your
classmates.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other
sources used.
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