This set of notes cover the IEB/DBE topic of Creativity and Problem Solving. They include pictures and are in-depth notes. These will be a sufficient source to study this section and prepare for your final Business Studies Exam.
Note: These notes are recommended for IEB students - as some informa...
Creativity and
Problem Solving
IEB Business Studies
Nicola Waite Nikkiwaite2@gmail.com
, Creativity and Problem Solving
Creativity
“Showing imagination and originality as well as routine skill.
− Skills and techniques can be learnt to enhance
creativity
− Creativity is a crucial skill in modern day business to:
o Cope with fast growing technological changes
o Staying ahead in an increasingly competitive
society
o Changing demands means that product life
cycles are becoming shorter
Problem Solving
Predictable problems can be anticipated (trends)
Unexpected problems can’t be anticipated (like a natural disaster) = crisis
Problem Solving Techniques:
Pros and Cons Chart:
Weighing up your options using detailed information
Using arguments for and against to prioritize your options before making a
decision.
You can allocate a ranking system rating most important to least and then
tallying it up, however, you still need to look at it logically and make a final
decision.
Introduce a new product into the market
PROS CONS
Increase the variety of product Need more capital
Could open a new market Couldn’t take off
Re-launch an existing product
PROS CONS
Already have a different market Couldn’t make a big difference
Could add a different flavour Very expensive - advertising
1|Page
Nikkiwaite2@gmail.com
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller nicolawaite. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
