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MNM3713 ASSIGNMENT 1 2023 (MCQ SOLUTIONS)
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- University Of South Africa (Unisa)
MNM3713 ASSIGNMENT 1 2023 (MCQ SOLUTIONS)
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passmatetutorials@gmail.com MNM3713 2023 062621185/0680538213/0717513144DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE MCQ BANK
IS NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM3713.
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, passmatetutorials@gmail.com MNM3713 2023 062621185/0680538213/0717513144
1. Identify the research design used in the following example: Experience surveys are sent
out to customers for general feedback on service.
a. Descriptive research
b. Exploratory research
c. Causal research
The theory for this question can be found on pages 100–101 of the prescribed textbook.
1 Exploratory research – Exploratory research refers to research of a more informal
nature that is done to gain better insight into general problems.
2 Causal research – This type of research is done to determine whether certain variables
have an influence on each other.
3 Descriptive research – This type of research is normally undertaken to understand the
‘who, what, where, when and how’ of a problem.
The correct answer is: Exploratory research
2. Which characteristic of services is illustrated in the following example: In order for Thabang
to receive the knee operation, he has to be in hospital at the scheduled time and date for the
surgeon to be able to complete the surgery.
a. Intangibility
b. Inseparability
c. Heterogeneity
d. Perishability
The theory for this question can be found on pages 6–9 of the prescribed textbook.
1 Intangibility – Services are performances or actions, rather than objects, and cannot
be seen, felt, tasted or touched.
2 Inseparability – Most services are sold first and then produced and consumed
at the same time. The customer is most often present while a service is being produced
and takes part in the production process.
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