MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024
ADDENDUM A – CASE STUDY
Lenyora Alkaline
And the journey begins…
Lenyora Alkaline water was established by Shanique Segoati and Kutlwano Segoati in 2018 after researching and experiencing the benefits of alkaline powder for hea...
RONSAM
TUTORS
MNM3714 ASSIGNMENT 01 SEMESTER
02 DUE 23 AUGUST 2024
FOR EXAMS, PORTFOLIO, AND ASSIGNMENT ASSISTANCE
WHATSAPP 0671189059 EMAIL:
RONSAMTUTORS@GMAIL.COM
, MNM3714
DIGITAL MARKETING
by
Name Student number Contact details
Date of submission:
2024-08-23
,DECLARATION
Complete and sign the following declaration.
PLAGIARISM DECLARATION FORM
Name :
Student No. :
Module code :
I declare that this assignment entitled, “___________” for “_________” is my own work
and that all the sources that I have used or quoted have been indicated and
acknowledged by means of complete references.
Signature :
Date :
-i-
,Table of Contents
declaration................................................................................................................... i
1. INTRODUCTION........................................................................................................... 0
2. DIGITAL MARKETING PLAN.......................................................................................... 0
2.1. SITUATION ANALYSIS............................................................................................. 0
2.1.1. Internal Analysis............................................................................................. 1
2.1.2. External Analysis............................................................................................ 1
2.1.3. SWOT Analysis............................................................................................... 1
2.2. OBJECTIVES.......................................................................................................... 2
2.3. STRATEGY............................................................................................................. 2
2.4. IMPLEMENTATION PLAN........................................................................................ 2
2.5. BUDGETING.......................................................................................................... 3
2.6. EVALUATION AND CONTROL................................................................................. 3
3. WEBSITE..................................................................................................................... 3
3.1. IMPORTANCE OF A WEBSITE IN A DIGITAL MARKETING STRATEGY FOR AN SME. . .4
3.2. Ways to Incorporate Compelling and Relevant Content.......................................4
3.2.1. Educational Blog Posts................................................................................... 4
3.2.2. Customer Testimonials and Case Studies.......................................................4
3.2.3. Interactive Tools and Quizzes.........................................................................5
3.2.4. High-Quality Visual Content........................................................................... 5
3.3. FOUR COMPONENTS TO CONSIDER WHEN DESIGNING THE WEBSITE'S LOOK AND
FEEL............................................................................................................................. 5
3.3.1. Navigation...................................................................................................... 5
3.3.2. Mobile Responsiveness................................................................................... 5
3.3.3. Visual Design.................................................................................................. 6
3.3.4. Loading Speed................................................................................................ 6
4. SEARCH ENGINE OPTIMISATION (SEO)........................................................................6
4.1. INTRODUCTION..................................................................................................... 6
4.2. On-Page SEO Techniques...................................................................................... 7
4.2.1. Keyword Optimization.................................................................................... 7
4.2.2. Content Quality and Relevance......................................................................7
4.2.3. Meta Tags and Descriptions............................................................................7
4.3. Off-Page SEO Techniques...................................................................................... 8
4.3.1. Backlink Building............................................................................................ 8
- ii -
, 4.3.2. Social Media Engagement..............................................................................8
5. CONCLUSION.............................................................................................................. 8
6. LIST OF REFERENCES.................................................................................................. 9
- iii -
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RONSAMTUTORS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R150,00. You're not tied to anything after your purchase.
