** Define the concept of Strategic Change ***
The document is an assignment guide for DPR3705, focusing on strategic planning and advertising for Semester 2, 2024. It outlines the assignment structure, including a breakdown of questions worth a total of 50 marks. Key topics include definitions o...
Contents
DPR3705 Assignment 2: Strategic Planning and Advertisement .. Error! Bookmark not defined.
Table of Contents ............................................................................................................................. 2
Introduction........................................................................................................................................ 2
Question 1 ............................................................................................................................................... 2
1.1 Definition of Strategic Change (2 marks) .......................................................................................... 2
1.2 Definition of Strategic Implementation (3 marks) ............................................................................ 2
1.3 Barriers to Corporate Communication Strategy Implementation (7 marks) ........ 3
Question 2 ............................................................................................................................................... 3
2.1 Internal Environment Factors in Communication Strategy Development (14 marks) . 3
Question 3 ............................................................................................................................................... 4
3.1 Managing Resistance in the Organization (14 marks) ..................................................... 4
3.2 Essential Tools for Public Relations Practitioners (10 marks) ........................................................... 4
Conclusion ............................................................................................................................................... 5
References .............................................................................................................................................. 5
Structured guide on how to approach your assignment for DPR3705 ................................................... 5
Assignment Structure ............................................................................................................................. 6
Recommended References............................................................................................................ 7
Tips for Writing ............................................................................................................................ 7
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