Principles of Marketing samenvattingen

This document entails all notes from the lectures of the course Marketing in the bachelor Business Administration at Radboud University. With these notes, you also have the summary of all the chapters from the book. With this summary I have passed this course!

In this summary, the needed chapters are summarized for the exam at Radboud University.

Lecture notes including screenshots form book/slides

Hierbij een complete samenvatting van het vak Marketing. Ik zelf vond de stof wat in het boek stond erg veel en complex, daarom heb ik het getransformeerd naar een makkelijke maar complete samenvatting.

Samenvatting van hoofdstuk 11 tot en met 20, compleet met alle figuren uit het boek.

Summary of chapter 1 till 10 of the book of Principles of Marketing, complete with all the figures from the book.

A summary of the chapter 8,9,10,11,12,14,15 and part of 16 and 19 of the Principles of Marketing book, the latest edition (eighteenth). This summary includes all the information needed for the final exam (excluding the article) of International Marketing (for IB) and gives a detailed description of all terms mentioned in the book. Perfect for all first year IB students at the Rijksuniversiteit Groningen!

This summary contains all the chapters of the book 'The principles of marketing, Global Edition' 18th edition. It is very easy to read my grade for the test was a 7,8. For a lower price, you can send an email to;

A summary for the course International Marketing for IB, taught at the University of Groningen for first year IB students. It covers all the chapters (1,2,3,5,7,18,19) for the midterm. It's a summary of the latest, 18th edition, of Principles of Marketing by Philip Kotler and Gary Armstrong.

This document contain the summary of 8 chapter of the book, and part of finance and research. In addition, notes from lectures are integrated, and there are some trial questions.