Marketing samenvattingen (1e druk)

The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.

The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.

This document includes the lecture noted of the course Foundations of Marketing.

This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...

Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies

Het betreft een samenvatting voor het boek van het vak Marketing Management binnen de afstudeerrichting Recht en Bedrijfswetenschappen en de minor Bedrijfswetenschappen van Universiteit Leiden. Het betreft de hoofdstukken 1, 3, 5 t/m 7, 9, 10, 12 & 14